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Senior Shopper Marketing Executive

HADDENHAM, GB, HP17 8LB

Position:  Senior Shopper Marketing Executive

Based:     Haddenham, Buckinghamshire (50/50 office/home)

 

 

We are looking for a Senior Shopper Marketing Executive to join our team! Are you looking to further your career in FMCG in a Shopper Marketing role with lots of scope for personal and professional growth? If so we would like to hear from you.

 

An exciting opportunity has arisen to join our Customer Marketing Team at one of the leading global food manufacturers and the UK's leading herbs, spices and seasonings brand, Schwartz.

The core purpose of this role is to deliver insightful, differentiated shopper campaigns. These campaigns should be driven by purpose or by data. Delivery of great brand and category driving experiences at the point of purchase through unlocking shopper barriers and prompting triggers to purchase, positively influence shopper consideration, help to find the right product and / or convince the shopper to buy.

 

 

SCOPE OF THE ROLE

 

Reporting to the Shopper Marketing Manager, the individual will play an important role in the Shopper Marketing function for the UK Business.

 

You will be responsible for ensuring that McCormick’s brands achieve great standout in-store across the market, utilising physical merchandising equipment and creative point of sale material.

 

You will work externally with key retail stakeholders to develop and execute instore campaigns, and internally with Category, Marketing and Sales colleagues to ensure strong execution of 360-degree plans.

 

You will ensure the timely production and delivery of assets to store to support these initiatives, including managing external agencies.

 

Utilise insights and market data to pro-actively drive enhanced communications that deliver better customer experiences and stronger commercial results

 

This role presents a fantastic opportunity for someone looking to further develop their career in FMCG, with lots of potential for growth for the Shopper Marketing function and for personal career development.

 

 

MAIN RESPONSIBILITIES

 

  • Develop and support in the co-creation of the Shopper Marketing plans with retailers
  • Develop robust process for monitoring ROI of shopper spend, uses ROI data to ensure optimal touchpoint selection and prepare and present campaigns results
  • Support and work alongside the Shopper Marketing Manager in delivering the annual Shopper plans with Retailers.
  • Coordinate the supply chain management of Point of Sale materials from suppliers through to implementation instore.
  • Manages and oversees overall cardboard POS responsibilities - the production of all promotional materials and managing the visibility of POS material for merchandisers on Ipads, Mobile Touch, SAP, etc; liaising with agencies to create & deliver POS and Shopper Media assets and managing the direct to store supply of equipment to retailers
  • Support the Shopper Marketing Manager in day to day planning and implementation
  • Ad-hoc data and insights support to feed into Category, Brand and Commercial plans
  • Support with merchandising recommendations using planogramming software 

 

CANDIDATE PROFILE

 

  • Degree or equivalent
  • Experience in Shopper Marketing
  • Experience in eCommerce desirable
  • Experience in other commercial functions a plus e.g. Sales, Category, Marketing
  • MS Office Applications proficiency
  • Understanding of full Shopper Journey touchpoints 
  • Ability to conduct briefing and coordination of Shopper Marketing activity
  • Effective communication, stakeholder management and collaboration skills
  • Strong organisational skills and ability to multi-task
  • Strong personal leadership skills
  • High level of attention to detail

 

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.