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Senior eCommerce Analyst

MISSISSAUGA, ON, CA, L5S 1S7

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry.  Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada.  McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

 

The Power of People is one of our five pillars.  It has been the foundation for McCormick's success for decades.  There is something inspiring about working at McCormick.  We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.  Without our employees, our success is not possible.  Our commitment to our customers, our consumers and our employees is unsurpassed. 

 

As the eCommerce Sr Analyst, you will support McCormick’s online growth within Canada with a focus on Pure Play (Amazon) and Omni (Walmart, Loblaws) retailers. This position can be located in our  London, Ontario office.The eCommerce Sr Analyst is directly responsible for driving digital shelf excellence across our key pure play and omnichannel retailers. The incumbent will be a pivotal part of the ecommerce team and contribute by creating compelling, search optimized content and ensuring McCormick stands out amongst its competitors. Content strategy and development, search optimization, shopper marketing, retail media guidance, agency and supplier management and capabilities implementation will all be a key focus for this role. The role plans and executes all tactics directed to maximizing the performance of the company’s digital shelf.

 

Major Duties/Responsibilities

  • Key lead for digital shelf excellence: Share of Search, Ratings & Reviews, Content Optimization
  • Oversee development and execution for Pure Play and Omni Channel programs including oversight of retail media investment, supervision of creative briefs, display, search, and content
  • Manage the product content development approach, scale up, ongoing content optimization, and retailer.com content deployment to ensure best in class experience on retailer websites. (A+ Content on core skus on Amazon, Enhanced Content on WM)
  • Uses available data & insights (Vendor Central, Retailer POS) to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
  • Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization.
  • Working in partnership with International and US teams to unlock more capabilities for the Canadian Retail Market
  • Working in close collaboration with Marketing Excellence team to optimize retail media spend / shopper marketing (Amazon Advertising, Loblaw Digital, Walmart Connect, etc.)

 

Who’s a good fit for this role:

  • BA/BS in business, marketing, or comparable field degree. MBA / Masters degree preferred.
  • Amazon Media & Digital Commerce agency experience.
  • Omni Channel/Retail Knowledge
  • Knowledge of SEO, Digital merchandising and digital marketing required.
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
  • Strong ability to work effectively in a matrix environment
  • Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
  • Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
  • Excellent management skills, with the ability to delegate and manage multiple priorities while generating positive relationships.
  • Aptitude for problem solving/quick learning
  • Positive attitude and high level of energy
  • 3+ years of experience managing a digital/eCommerce business – CPG background preferred

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Throughout the selection process, accommodations for applicants with disabilities are available upon request.  Please notify H.R. if required.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.