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Marketing Manager
日期: 2022-6-16
位置: SHANGHAI, SH, CN, 200333
公司名: McCormick & Company
Marketing Manager-Flavor Solutions
Main Responsibilities:
Market & competitive intelligence
- Collect market & competitive intelligence by consolidating the information from external 3rd party report, customers and internal related teams.
- Analyze the marketing information and provide insight into market/consumer trends and competitors’ activity to meet internal and external customer’s needs.
Consumer insight
- Monitor local NPD trends and consumer behavior, to find market gap & potential needs for solution development, through close collaboration with the marketing team in retail business
- Leverage success cases and resources in other regions to support local business
- Present and perform the menu insight, market research results and consumer preference to make recommendation for the concept development.
Marketing
- Work out and implement marketing strategy with alignment with global.
- Prepare and regularly update marketing materials to support the team to promote the company’s strengths and value to the customers