MARKETING MANAGER

Marketing Manager

Position: Senior Marketing Manager

Role Purpose

1. Lead the team to collect and analyze business intelligence support for commercial and innovation projects, including market and competitive dynamics, application trends and consumer insights
2. Promote Flavor Solutions with emphasizing McCormick strength and benefit to customers

Main Responsibilities:

Market & competitive intelligence

1. Collect market & competitive intelligence by consolidating the information from external 3rd party report, customers and internal related teams.
2. Analyze the marketing information and provide insight into market/consumer trends and competitors’ activity to meet internal and external customer’s needs.
3. Support the team to work out long term strategy

Consumer insight

1. Monitor local NPD trends and consumer behavior, to find market gap & potential needs for solution development, through close collaboration with the marketing team in retail business
2. Leverage success cases and resources in other regions to support local business
3. Present and perform the menu insight, market research results and consumer preference to make recommendation for the concept development.

Marketing

1. Work out and implement marketing strategy with alignment with global.
2. Prepare and regularly update marketing materials to support the team to promote the company’s strengths and value to the customers
3. Be a member of Mc China Flavor Solutions Leadership team and Flavor Solutions Global Marketing Leadership team representing China

Qualifications and Requirements:

1. Bachelor Degree required, MBA will be a plus
2. Minimum of 10-years of marketing experience in related industry, with at least 5-years experience in a managerial role
3. In-depth knowledge Food & Beverage division and broad knowledge of McCormick’s overall offerings.
4. Excellent presentation skills and ability to communicate effectively with industry executives.
5. Excellent Microsoft Office skills.
6. Demonstrated leadership ability.
7. Superior written and verbal communication skills in mandarin and English.

Marketing Manager