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Marketing Manager

AMPHUR PHANTHONG, 20, TH, 20160

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.

Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.

At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

 

 

 

Marketing Manager – SEA

This role leads McCormick’s marketing agenda across Thailand and other developing SEA markets, driving accelerated brand penetration, awareness, and conversion through consumer-led marketing excellence. It partners closely with Commercial, Trade Marketing, R&D, Consumer Insights, and Supply Chain teams to bring innovations to market and deliver executional excellence across channels. The role ensures that McCormick’s brands grow sustainably by building equity, optimizing spending efficiency, and driving measurable ROI through disciplined, insight-driven marketing and innovation.

 

 

KEY ROLES & RESPONSIBILITIES

Drive Brand Growth Across Developing SEA Markets – Lead McCormick’s brand growth agenda in Thailand and other developing SEA markets by executing integrated marketing campaigns and programs that drive brand penetration, awareness, and conversion across key categories and channels. Ensure alignment to regional strategies and deliver business results through the full marketing funnel

Strengthen Channel & Distributor Partnerships – Collaborate closely with Trade Marketing and Commercial teams to enable distributors and channel partners to execute with excellence. Develop tailored growth initiatives that drive visibility, trial, and conversion across Modern Trade, General Trade, E-commerce, and Food Service.

Design and Launch Consumer-Led Innovations – Translate consumer insights into relevant, scalable innovation opportunities that strengthen the core portfolio and unlock new consumption occasions across markets. Partner with cross-functional teams to ensure successful commercialization and market delivery.

Drive Marketing Efficiency and ROI – Improve marketing process effectiveness by optimizing A&P spend, establishing clear KPIs for awareness, trial, and conversion, and tracking campaign ROI. Provide marketing inputs into IBP to support demand-driven planning and improve forecast accuracy.

Enable Market Expansion and Category Growth – Identify white-space opportunities, emerging trends, and category adjacencies across developing SEA markets. Partner with Sales/Commercial and Consumer Insights to translate these opportunities into clear growth strategies and execution roadmaps.

Build Capability and Collaboration – Strengthen marketing capability and collaboration across cross-functional and distributor teams. Build a culture of creativity, accountability, and operational excellence to ensure consistent and high-quality execution

 

 

MINIMUM REQUIREMENTS

Education and Discipline

Bachelor’s Degree in Marketing, Business Administration, or related field. Master’s Degree preferred.

 

Minimum Experience Required

Minimum 7 years of progressive marketing experience in FMCG or consumer goods, with proven success in brand management, innovation, and multi-channel campaign execution.

Certifications and/or Licenses

None required.

 

Other Skills & Competencies
  • Experience managing regional or multi-market marketing programs.
  • Strong collaboration with distributor, commercial, and trade marketing teams.
  • Proven ability to drive funnel-based performance (Awareness → Conversion → Loyalty).
  • Excellent understanding of Thai and developing SEA consumer behavior.
  • Analytical mindset with strong focus on spending efficiency and process optimization.
  • Skilled in cross-functional project leadership, communication, and stakeholder alignment.
  • Passion for food, innovation, and brand storytelling.

 

 

 

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.

Apply now »