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Digital Analytics Manager

Date: 11-Feb-2021

Location: GB

Company: McCormick & Company

Would you like to become a part of a leading organisation that brings the Joy of Flavour to Life and makes Every Meal and Moment Better?


We are currently looking for Digital Analytics Manager to join our team. Role of Digital Analytics Manager is to deliver actionable insights to Digital Media, Ecommerce and Brand managers in EMEA to improve the effectiveness of digital marketing and increase Return on Investment (ROI).


Do you thrive in a fast paced, international work environment?


If so, you might be the person we are looking for! Our growth starts with yours.

Position: Digital Analytics Manager

Based in: Haddenham, United Kingdom              




  • Setup, analyse and report Digital Key Performance Indicators across paid, earned and owned channels.
  • Work alongside multiple stakeholders across multiple teams including Digital, IT and Marketing agency to champion digital analytics and drive business change.
  • Work with the Marketing agency to set up Omnichannel Campaign effectiveness insights and attribution modelling.
  • Review Digital channels performance and where improvements need to be made through Optimisation Analysis for a better ROI.
  • Create Social media dashboard and drive adoption of social Insights.
  • Understand the audience segmentation performance and make recommendations to optimize for ROI
  • Analyse Ecommerce data and content performance to identify areas of improvement/testing.
  • Work with Digital team to review Tagging quality and make recommendations for the right tracking and reporting.





  • Bachelor’s Degree.
  • Solid experience in Digital analytics client side or media/digital/agency.
  • Experience with Consumer Brands across various product categories.
  • Media/Digital/ measurement experience, including and the deployment of attribution modelling, ROI. 
  • Social Media insights reporting experience.
  • Excellent communication, presentational, and process skills.
  • Understanding of how to deliver digital and media performance measurement via cross-functional team. Strong business acumen to prioritize opportunities
  • Clearly understands Paid/Owned/Earned media analytics and how to evaluate performance.
  • Experience in regional environments, ability to work across various cultures & capability levels, understanding regional trends and media landscape across EMEA region.
  • Progressive Mindset.
  • Collaborative and works well in a project/team environment.
  • Experience with digital analytics, using a variety of tools (Google/Adobe Analytics, Data Studio & Tag manager included).
  • Excellent analytical, quantitative, organizational, and prioritization skills are required.