EMEA Brand Manager - Innovation


Position: EMEA Brand Manager - Innovation

Based: Haddenham, UK (Hybrid)

Salary: Competitive + benefits   



Are you a talented & passionate Brand Manager hungry for growth? Are you a foodie at heart and looking to join a talented Marketing Innovation team to continue developing your career in a dynamic FMCG company with lots of scope for personal and professional growth? If so, we’d like to hear from you.


An exciting opportunity has arisen to join our EMEA Growth Platforms Marketing Team who are jointly responsible for driving the innovation agenda to deliver growth across the EMEA region through many of our consumer’s favourite Market-Leading brands including Schwartz, Kamis & Ducros Herbs, Spices, Seasonings & Recipe Mixes, Franks RedHot & Cholula Hot Sauces, French’s & Kamis Mustards, Herdez Meal kits, and Vahiné baking and desserts.




Reporting into the EMEA Growth Platforms Senior Brand Manager, you will lead a Category Innovation Strategy & leverage this to build a 1-3 year product innovation and renovation pipeline. You will identify category growth opportunities across the region, develop & work with cross-functional teams such as Local & Global Marketing Teams, Commercialisation, Insights & Analytics, Digital Communications & E-comm, Graphics Design, R&D and Culinary as well as external agencies when needed, to deliver scalable, winning innovation to drive McCormick Sales, Share & profitability.


Insights & Analytics:

  • Work closely with our Insights & Analytics team, you will turn consumer trends & insights into category innovation opportunities for your dedicated platforms across the EMEA region.
  • Support ongoing NPD tracking, and NPD post-launch evaluations with actionable insights to build learnings into future plans.


Strategy & Plans:

  • Support the development of the EMEA Category Innovation Strategy and the annual EMEA regional brand plan.
  • Support the innovation & renovation pipeline development relevant for omni-channel for your dedicated growth platforms.
  • Lead the development & end-to-end delivery of innovation & renovation projects through Stage Gate, gaining continued stakeholder alignment, whilst working with key functions from ideation through to execution & Go to Market.
  • Support the preparation of regular Business & Innovation updates to key stakeholders and senior leaders.



  • Accountable for the delivery of agreed upon innovation targets with P&L responsibility of innovation & renovation workstreams.



  • Proven successful experience working within a Leading FMCG Innovation & Brand-Building role at Brand Manager level, with previous local market experience strongly preferred.
  • Strong operational project management experience leading product innovation & renovation workstreams, with an ability to manage multiple priorities effectively.
  • Data-driven & analytical, you will excel at working with the likes of Nielsen/IRI, Kantar & Google Trends to perform brand analysis, business cases, and competitive reviews, turning insights into actions.
  • Consumer-Centric-you will naturally place the consumer at the heart of everything you do & will excel at driving consumer insights from trends data, focus groups, and be comfortable working with a variety of online research methodologies with agencies such as Tastewise, Zappi, OnePulse, Vypr.
  • Strong Business Ownership - you’ll have a strong drive for result, seeing your platform as your own business.
  • Cross-Functional leadership & collaboration - you have an ability to build strong relationships across departments within EMEA, & work as one team to influence results and deliver against a clear business strategy.
  • Positive, can-do spirit and creativity– you’ll bring bags of energy & enthusiasm driving the growth of your assigned platforms. 



Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.


McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.


As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.




United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.