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EMEA Media Manager

HADDENHAM, GB, HP17 8LB

EMEA Media Manager

Haddenham

 

EMEA Media Manager will primary responsible for EMEA media strategy and operationalize both traditional and digital media initiatives, including connected TV/OTT and DOOH. You will be the owner, expert, and advocate of programmatic, biddable media, responsible for the whole spectrum of related activities; from designing market-specific strategies, campaign planning, creative briefing to implementation and optimization, etc.

 

MAIN RESPONSIBILITIES

 

  • Provide ongoing expertise and strategic thought leadership in media (TV, Display, Programmatic, Video, Social, Mobile, Digital OOH, etc), with particular emphasis on media integration and an unbiased and media neutral approach in how they contribute to the broader media mix, with regional and local marketing, sector and brand leaders.
  • Work with Agencies to provide input into the planning and budgeting processes for each sector/brand and cluster, following media best practice guidelines to set media tolerances/benchmarks.
  • From a media perspective, steward and contribute actively to the sector and brand’s budgets and planning process and the execution of the Commercial Programs.
  • Support regional media negotiations, coordinating with Procurement to exploit every possible synergy for efficiency in both Agency and Media partners.
  • Design and drive media innovation plans with the Digital Director, which are scalable and have high-impact and ROI.
  • Provide leadership on KPIs and metrics related to negotiations, as well as digital and media performance which correlate with business results.
  • Work with Agencies and provide senior management and business units with EMEA marketplace forecasts, trends and perspective on changing/developments in the  media landscape.
  • Manage the budget and P&L for our hoisting media distribution account, including ad spend-pacing, with view to in-housing certain disciplines overtime.
  • Work closely with local marketing teams to deliver holistic campaigns with explicit consideration of all stages of the consumer decision journey.
  • Work closely with the content team to deliver best-in-class creatives based on industry best practices without compromising brand value and identity.
  • Be responsible for campaign analysis, reporting and communication of KPIs – daily, weekly, and monthly.

 

CANDIDATE PROFILE

 

  • Bachelor’s Degree in Marketing, or related field.
  • Experience and demonstrated results in consumer-packaged goods marketing, or closely related field.
  • Strong experience leading projects and cross-functional teams, including proven ability to manage multiple projects.
  • Solid foundational understanding of the industry sector and competitive landscape.
  • Expertise in business and brand planning, market research, consumer communications, finance and promotional activities.
  • Sound understanding of principles and practices in Marketing and a basic knowledge in other functional areas including Finance, Procuremen, and Sales.
  • Seasoned interpersonal, communication and diplomacy skills required to guide, influence and convince others, both internal and external.
  • Proven ability to motivate and lead others, strong strategic thinking, leadership, communication and teamwork skills.
  • Strong analytical skills and evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations.

 

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for our vacancies.

 

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.