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SENIOR BRAND MANAGER

Date: 18-Nov-2021

Location: HADDENHAM, GB, HP17 8LB

Company: McCormick & Company

 

 

 

Position:   EMEA Senior Brand Manager- Innovation (Maternity Cover)

Based:      Haddenham, United Kingdom               

 

Are you a talented & passionate Brand or Senior Brand Manager, hungry for growth? Are you a foodie at heart and looking to join a talented Marketing Innovation team to continue developing your career in a dynamic FMCG company with lots of scope for personal and professional growth? If so, we’d like to hear from you.

 

An exciting opportunity has arisen to join our EMEA Growth Platforms Marketing Team who are jointly responsible for driving the innovation agenda to deliver growth across the EMEA region through many of our consumer’s favourite Market-Leading brands. From Schwartz, Kamis & Ducros Herbs, Spices, Seasonings & Recipe Mixes, to Franks & Cholula Hot Sauces, & French’s/Kamis Mustards.

 

 

MAIN RESPONSIBILITIES

 

Reporting into the EMEA Growth Platforms Director, you will work from a clear EMEA Category Vision to lead a Category Innovation Strategy & use this to shape a 1-3 year product pipeline & activation plan. You will identify category growth opportunities, develop & work with cross-functional teams such as Local & Global Marketing Teams, Commercialisation, Insights & Analytics, Digital Communications & Ecomm, Graphics Design, R&D and Culinary as well as external agencies when needed, to deliver scalable, winning innovation & drive McCormick Sales, Share & profitability. .

 

Insights & Analytics:

  • Ongoing business analytics to monitor Category & NPD performance across the EMEA region
  • Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated platform
  • Work closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation opportunities across the EMEA region for your dedicated platform
  • Support NPD post evaluations with actionable insights & build learnings into future plans
  • Build and deliver regular business presentations to key stakeholders and senior leaders

 

Strategy & Plans:

  • Lead the Development of the 1-3 year EMEA Category Innovation Strategy, using this to shape the product pipeline & activation plan for your dedicated platform & input into the annual EMEA regional brand plan
  • Lead the development & delivery of innovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market
  • Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams
  • Support our sustainability roadmap to deliver against 100% of our products to be reusable, recyclable or repurposed by 2025

 

Commercial:

  • Accountable for the delivery of agreed innovation targets with P&L responsibility
  • Contribute to the product life cycle management, driving efficiencies through simplification

 

 

CANDIDATE PROFILE

  • BA in Marketing or related discipline, proven successful experience working within a Leading FMCG Innovation & Brand-Building role at  Brand/Senior Brand Manager
  • Data-driven & analytical, you will excel working with the likes of Nielsen, Kantar & Google Trends to perform analysis & turn insights into actions
  • Consumer-Centric-you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies such as Tastewise, Zappi, OnePulse, Vypr
  • Omnichannel approach & Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
  • Strong Business Ownership - you’ll see your platform as your own business & love to roll up your sleeves & get stuck into building & leading your platform & brands growth.
  • Strong project leadership experience of managing multiple projects & strong ability to prioritise
  • Cross-Functional team player- building strong relationships across departments within EMEA, you’ll naturally take everyone with you & work as one team to deliver against one common goal
  • Positive, can-do spirit – you’ll bring bags of energy & enthusiasm to driving your platform growth