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Brand Director - US Marketing

HUNT VALLEY, MD, US, 21031

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire an Brand Director - US Marketing immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

Reporting to VP Marketing, the Brand Director – US Marketing will oversee all aspects of brand management, including strategic planning, P&L ownership, consumer and trade promotion, advertising, packaging innovation, pricing strategy, and new product development. This position plays a key leadership role in shaping the brand’s future and ensuring alignment with McCormick’s global growth strategy. 

 

JOB DESCRIPTION 

  • Manage P&L and budgets of product groups (major revenue impact to Company). 

  • Develop comprehensive annual brand plans and present to divisional leadership; lead transformation business change (e.g., Project Roll, H&W strategy). 

  • Monitor execution of plans and make course corrections as needed. 

  • Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal, and advertising agencies. 

  • Play a key strategic and tactical role in acquisitions and divestitures, product quality improvements, new product and line extension development, testing, cost reduction, promotions, advertising, and public relations. 

  • Develop pricing strategy. 

  • Lead development, engagement, and management of direct reports; mentor others. 

 

REQUIRED QUALIFICATIONS  

  • Bachelor’s degree in Marketing or a related discipline. 

  • Minimum of 10 years of experience in Marketing or a related role, preferably within the consumer packaged goods industry. 

  • Proven track record in brand building, marketing strategy, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning. 

  • Demonstrated leadership in managing and developing teams; strong coaching, performance management, and talent development skills. 

  • Strong strategic thinking, analytical capability, and project leadership with the ability to manage multiple priorities. 

  • Expertise in syndicated data analysis, market research, brand planning, advertising, finance, promotional activities, and consumer communications. 

  • Deep understanding of marketing principles and practices, with solid knowledge of Sales, Finance, and Supply Chain functions. 

  • Strong commercial acumen and understanding of industry trends, competitive landscape, and business integration across functions. 

  • Excellent communication and interpersonal skills with the ability to influence, collaborate, and build strong relationships with internal stakeholders, external partners, and agencies. 

  • Demonstrated ability to provide strategic recommendations, interpret complex data, and make sound financial and business decisions.

#LI-DNI

Base Salary: $140,610-253,080 

 

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:  

- Comprehensive health plans covering medical, vision, dental, life and disability benefits  
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support  
- Retirement and investment programs including 401(k) and profit-sharing plans 

 

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.


Nearest Major Market: Baltimore

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