Brand Manager I
HUNT VALLEY, MD, US, 21031
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire a Marketing Brand Manager for French's immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
The Product Manager I will be responsible for supporting the Senior Brand Manager and Brand Director in end-to-end Brand Management, inclusive of: forecasting, brand planning, project management, creative briefing, review and feedback, market research, performance analysis, close in pipeline strategy and innovation, and cross functional leadership. This role will have accountability across the full French’s retail product portfolio, including Mustard, Crispy Fried Veggies, Worctershire Sauce, Dry Recipe Mix, and Coating Mix.
RESPONSIBILITIES
Delivery of the French’s P&L growth objectives
Support the French’s brand lead in the development and implementation strategy of Annual Brand Plans
Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting.
Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing and other functional areas as appropriate to lead Integrated Business Planning for French’s
Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation.
Fully understand competitive brand issues and provide action plans to address threats
Prepare and deliver ongoing French’s monthly business reviews (MBL) and quarterly Share Reviews, prepared for senior leadership.
Lead cross functional teams (project management) for a variety of project types including innovation launches and continuous improvement
Provides analyses and recommendations relating to product offering, pricing, and channel strategy.
Monitors effectiveness of new item distribution and making recommendations for improvement when appropriate.
Develops and delivers strategic business recommendations to cross functional teams and senior leadership.
Support creative and media briefing, review and feedback with the Global Marketing team
Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
REQUIRED QUALIFICATIONS
Bachelor’s Degree in Marketing, or related field
3 plus years of demonstrated relevant marking skills and results in consumer-packaged goods marketing or closely related field.
Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
Strong project leadership experience with ability to manage cross-functional teams and multiple projects
Sound understanding of Marketing principles and practices (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales
Deep understanding of the industry sector and competitive landscape
Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership.
Strong leadership, strategic thinking, communication, and teamwork skills
PREFERRED QUALIFICATIONS
MBA
Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying.
First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity.
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Nearest Major Market: Baltimore