Brand Manager I
HUNT VALLEY, MD, US, 21031
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire a Brand Manager (Product) supporting the full Gourmet product portfolio immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
The Product Manager I will be responsible for supporting the Senior Brand Manager and Brand Director in end-to-end Brand Management, inclusive of forecasting, brand planning, project management, creative briefing, market research, performance analysis, close in pipeline strategy and innovation, and cross functional leadership. This role will have accountability across the full Gourmet product portfolio, including retail, Club, and E-comm.
RESPONSIBILITIES
Delivery on Gourmet P&L growth objectives
Support the brand lead in the development and implementation strategy of Annual Brand Plans
Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting.
Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing and other functional areas as appropriate to lead Integrated Business Planning.
Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation.
Fully understand competitive brand issues and provide action plans to address threats
Prepare and deliver ongoing monthly business reviews (MBL) and quarterly Share Reviews, prepared for senior leadership.
Lead cross functional teams (project management) for a variety of project types including innovation launches and continuous improvement.
Provides analysis and recommendations relating to product offering, pricing, and channel strategy.
Monitors effectiveness of new item distribution and making recommendations for improvement when appropriate.
Develops and delivers strategic business recommendations to cross functional teams and senior leadership.
Support creative and media briefing, review and feedback with the Global Marketing team
Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
REQUIRED QUALIFICATIONS
Bachelor’s degree in marketing, or related field
Minimum of 3 years of demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field
Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
Strong project leadership experience with ability to manage cross-functional teams and multiple projects
Sound understanding of Marketing principles and practices (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales
Deep understanding of the industry sector and competitive landscape
Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership.
Strong leadership, strategic thinking, communication, and teamwork skills
PREFERRED QUALIFICATIONS
MBA
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As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Base Salary: $87,910 - $153,870
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying.
First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity. McCormick may recruit external candidates concurrently in order to expedite the recruitment process. Qualified internal candidates submitting bids within the first ten (10) days of the job being posted will be considered before external candidates. Internal bids received after the tenth (10th) day will be considered along with external candidates. It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Nearest Major Market: Baltimore