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Consumer Insights Manager

HUNT VALLEY, MD, US, 21031

McCormick & Co., Inc., a world leader in the spice, flavor & seasonings industry, is seeking a full time Consumer & Market Insight Manager in the US Consumer Products Division Team.  This new hire will work in our Global Headquarters, located at 24 Schilling Road,  Hunt Valley, Maryland

With more than $5 billion in annual sales, the Company manufactures markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. We create differentiating flavors consumers prefer with unmatched quality, science, innovation and service. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick makes every moment and meal better

As a company recognized for exceptional commitment to employees, McCormick offers a wide variety of benefits, programs and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays and vacations.

 

 

POSITION OVERVIEW:
The Consumer & Market Insight Manager will be responsible for leading consumer research and informing business strategy across McCormick’s Convenient Meals and Foodservice Portfolio. The individual in this role, as a key member of cross-functional Business Teams, will be responsible for bringing the consumer perspective to life and having an intimate understanding of the consumers and customers we serve. He/she will also be charged with influencing business partners to make informed business decisions and deliver against critical business objectives. This position will report into the Senior Manager, Consumer & Market Insight.


RESPONSIBILITIES:
• Guide brand and portfolio strategy by conducting and synthesizing consumer research and market and competitive analyses.
• Enable a culture anchored in consumer learning and understanding, and not simply about creating yes or no decisions.
• Uncover business opportunities including driving underdeveloped categories and formats and identifying new product opportunities by leveraging meaningful insights and staying on top of relevant marketplace trends.
• Develop and execute consumer and/or operator learning plans that identify and address knowledge gaps and critical business priorities, including qualifying new product launches.
• Lead consumer and market research projects specific to business area of responsibility, with particularly strong emphasis on identifying innovative methods and approaches that promote deeper levels of consumer understanding .
• Manage consumer insight budget, secure funding for major strategic projects identified, and negotiate for key resources as needed to meet business objectives.

 

REQUIRED QUALIFICATIONS:
• Bachelor’s Degree in Marketing, Economics, Business or related discipline
• 3+ years of experience in market research/insights/analytics, competitive intelligence, marketing strategy or other similar function with demonstrated ability to manage in a matrixed environment with multiple constituencies
• Proven Project Management Leadership experience with demonstrated success in prioritizing and balancing multiple projects in a fast-paced environment
• Working knowledge of business analytics and syndicated services (i.e. POS and panel applications)
• Proficient knowledge of a variety of qualitative and quantitative consumer research methods
• Ability to integrate and synthesize learnings from primary and secondary research into compelling insights and actionable business recommendations
• Ability to translate complicated information into compelling deliverables that inspire action
• Demonstrated ability to think innovatively and connecting the dots where others cannot when it comes to understanding consumer needs to create meaningful insights for the business
• Effective consulting and interpersonal/collaboration skills
• Excellent written, oral, presentation, and storytelling skills
PREFERRED QUALIFICATIONS:
• MBA
• Food CPG and/or Foodservice background

 

 

McCormick & Company is an equal opportunity/affirmative action employer.  All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

 

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

 

 

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.


Nearest Major Market: Baltimore