Lead, Brand Building

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Lead, Brand Building immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

Role Overview:

The Lead, Branding Building will play a pivotal role in guiding multifunctional partners to build stronger brands through sound strategy, holistic executions, deeper consumer connections, and marketing excellence. 

The core responsibilities of this position include:

Builds Marketing Capability: 

• Develop and enhance capabilities in brand building including brand strategy development, brand positioning, brand planning, and brand activation
• Customize capability programs for different internal audiences
• Identify knowledge gaps and optimize learning programs to address
• Stay informed, participate in events and workshops, and network with external experts to gain insights into the latest marketing trends
• Facilitate internal workshops and create educational materials to support continuous learning and application

Optimize Brand Strategy:

• Champion the brand-building process for global herbs and spices including our Flagship McCormick brand
• Develop and execute learning plans to optimize brand fundamentals including brand positioning, brand architecture and brand visual identity
• Synthesis consumer behavior and market trends to inform brand strategy and decision-making
• Partner to embed the brand building process into the organization, ensuring consistency in future efforts

Tracks and Optimizes Brand Strategy Execution:  

• Establish indicators and check steps to assess progress toward long term brand building
• Use data-driven insights to prioritize key touchpoints and interactions that have the most significant impact on brand perception
• Connect with consumers to assess the effectiveness of brand touchpoints including advertising, social media, packaging, in-store, and in-home experiences
• Provide actionable recommendations to enhance touchpoint effectiveness and ensure consistent brand positioning

Builds Insights Function:  

• Contribute to growth and development of global insights groups
• Build advocacy for sustained organizational investment in brand fundamentals, consumer insights and market understanding

Required Skills and experience which the qualified candidate will possess include:

• Bachelor’s Degree in Marketing, Economics, Business or related discipline; MBA preferred
• 10+ years of experience in brand marketing, consumer insights, or a related field
• Deep understanding of brand marketing from strategy development through execution
• Experience with a broad range of consumer behavior and market research methodologies
• Proficiency in the use and synthesis of market data from a variety of global sources (e.g. Circana, Nielsen, Euromonitor etc.)
• Demonstrated ability to lead and inspire a global, multi-functional team
• Strong presentation skills and comfort with presenting recommendations to executives and senior leadership
• Creative problem solver
• Ability to think and act strategically 
• Ability to “connect the dots” and drive toward bigger picture insights
• Ability to show complex information in a simple, visual way that drives understanding

#LI-SM1

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

Base Salary: $121,900 - $219,410

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

- Comprehensive health plans covering medical, vision, dental, life and disability benefits

- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support

- Retirement and investment programs including 401(k) and profit-sharing plans

Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying.

First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity. McCormick may recruit external candidates concurrently in order to expedite the recruitment process. Qualified internal candidates submitting bids within the first ten (10) days of the job being posted will be considered before external candidates. Internal bids received after the tenth (10th) day will be considered along with external candidates. It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.