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MARKETING MANAGER - Direct to Consumer


McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a full-time Marketing Manager I on the Direct to Consumer team. This new hire will work in McCormick Global Headquarters, located in Hunt Valley, MD. The Marketing Manager I will report to a VP Mktg Digital Comm & Alternate Channels.

McCormick & Company, Incorporated is a global leader in flavor with approximately 13,000 employees worldwide. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is "A World United by Flavor—where healthy, sustainable and delicious go hand in hand."

As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.


The Sr. Marketing Manager / DTC will be primarily responsible for setting strategy and growth plans for McCormick’s DTC platform as part of the company’s strategic growth plans.  The person will lead cross functional coordination of US Consumer Products DTC plans, volume/profitability, innovation, end-to-end fulfillment model, and consulting with McCormick’s Marketing Excellence organization to deliver media and creative strategies & plans for this platform. This role will have 1 direct report as well as contractor(s) as needed.



  • Manage P&L of segment(s) and product lines, product life-cycle including SKU rationalization, new product business case development and commercial strategy and implementation.
  • Lead weekly cross functional DTC Agile sprint NPD project meetings
  • Act as marketing lead on discrete, low complexity Alt Channel projects as needed, and when appropriate.
  • Document activities and sequence of all cross-functional areas in collaboration with subject experts. Create documentation to track project status and approvals.
  • Objectively assess complex business process to identify gaps and solutions to improve Alternate Channel commercialization efforts.
  • Handle multiple priorities simultaneously and foresee and address issues before they become significant obstacles.
  • Manages Alt Channel project launch readiness and processes (e.g, FPP routing, MAC, Sales Samples, Project assessments).
  • Use lateral thinking to breakdown project plans, analyze and evaluate to choose the best solution
  • Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
  • Establish processes to capture team learnings, improve and innovate



  • Bachelors Degree in Marketing, or related field required
  • Minimum 5 years of marketing and/or sales experience, preferably in a direct to consumer business or similar.
  • Demonstrated significant and relevant skills and results in consumer packaged goods
  • Strong project and people leadership experience with demonstrated success in managing multiple projects, P&L’s, and developing talent.
  • Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities and consumer communications
  • Sound understanding of DTC concepts, principles, and practices in Marketing (functional expert) and a working knowledge of practices in other areas including Sales, Finance and Supply Chain including 3P models.
  • Deep understanding of the industry sector and competitive landscape across multiple segments, including best in class DTC strategies and execution.
  • In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales, Finance, MarTech, Supply Chain, and Digital Strategy & Analytics.
  • Data analytical skills as well as evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations outside of normal business operations, an entrepreneurial spirit and approach to continual learning.
  • Filters, prioritizes, analyzes and validates potential complex and dynamic material
  • Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external)
  • Strong cross-functional strategic leadership, communication and teamwork skills; strong storytelling abilities to communicate effectively across multiple levels of the organization.



  • MBA



McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 





United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.

Nearest Major Market: Baltimore