SENIOR PRODUCT MANAGER - SHOPPER MARKETING

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Senior Product Manager - Shopper Marketing immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland OR our Walmart Sales Office, Rogers, Arkansas.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

POSITION SUMMARY

The Senior Product Manager – Shopper Marketing is responsible for developing and executing shopper-focused marketing strategies and programs that drive conversion and enhance brand equity for McCormick brands at Walmart.  This Senior Product Manager will collaborate cross-functionally with Sales, Trade Marketing, Brand Marketing and Category Management teams to create compelling shopper experiences in-store and online.  Particular focus will be against programs that support McCormick brand priorities or seasonal tent pole events such as Holiday and Super Bowl activations.  As Shopper Marketing is a new capability for McCormick, the Senior Product Manager will also play a role in partnering across the Consumer Sales team to share insights, best practices and case studies to broaden the understanding and support for Shopper Marketing as a key marketing tactic.

 RESPONSIBILITIES

• Develop and execute shopper marketing strategies aligned with brand and customer objectives to drive topline sales.
• Lead the creation of customized retail programs (both in-store and digital) with focus on leveraging McCormick’s Retail Media investment and translating brand priorities and assets into customer solutions.
• Collaborate with Sales and Category Management to align shopper programs with customer plans and growth opportunities.
• Partner with Brand Marketing to ensure consistent messaging across all consumer and shopper touchpoints.
• Manage internal and external agency relationships to develop creative assets and execute shopper campaigns.
• Leverage shopper insights, POS data, and market research to inform program design and optimize performance.
• Deliver delivering post-program analysis and recaps to Sales and Marketing Leadership, with actionable insights and ROI metrics.
• Manage program budgets, ensuring efficient use of marketing funds and adherence to customer timelines.

REQUIRED QUALIFICATIONS

• Bachelors Degree in Marketing, Business or related field.
• Minimum 5 years of shopper marketing, brand management, or trade marketing within the CPG industry.
• Proven experience working with major retail accounts (eg Walmart, Kroger).  Direct experience working with Walmart a plus.
• Exceptional project management skills; ability to handle multiple priorities in a fast-paced environment.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Developed communication skills required to guide, influence, and convince others (internal and external).
• Cross-functional strategic leadership, collaboration, and presentation skills.
• Knowledge of syndicated and customer specific data sources (eg Circana POS, HH Panel Scintilla).
• Experience with digital shopper marketing platforms and retail media networks.
• Understanding of omnichannel marketing tactics and trends.

PREFERRED QUALIFICATIONS

• MBA

#LI-SM1

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

Base Salary: $103,520 - 181,150.

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

- Comprehensive health plans covering medical, vision, dental, life and disability benefits

- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support

- Retirement and investment programs including 401(k) and profit-sharing plans

Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying.

First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity. McCormick may recruit external candidates concurrently in order to expedite the recruitment process. Qualified internal candidates submitting bids within the first ten (10) days of the job being posted will be considered before external candidates. Internal bids received after the tenth (10th) day will be considered along with external candidates. It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.