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ASSOCIATE III PRODUCT MANAGER (Hybrid)

MISSISSAUGA, ON, CA, L5S 1S7

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry.  Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada.  McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

 

The Power of People is one of our five pillars.  It has been the foundation for McCormick's success for decades.  There is something inspiring about working at McCormick.  We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.  Without our employees, our success is not possible.  Our commitment to our customers, our consumers and our employees is unsurpassed. 

 

Reporting to the Manager of Retail Media, the Associate Manager is responsible for supporting campaign planning, execution, and measurement of shopper marketing campaigns in North America. This individual will work with internal partners (creative, business, and sales teams) and McCormick's media agencies to aid in the development and execution of shopper marketing and retailer search plans that enable the achievement of our business and financial objectives. The candidate will be a pivotal part of the Digital Media & Advertising team with strong analytical and operational skills and ability to manage multiple projects concurrently.

 

RESPONSIBILITIES:

  • Support execution of shopper marketing & retailer search campaigns across North America that deliver profitable growth for McCormick and the customer with specific focus on lower-funnel conversion
  • Help deliver insights-led retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency 
  • Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
  • Provide inputs for planning shopper marketing & retailer search budget
  • Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data. 
  • Contribute to end of campaign (EOC) presentations by providing data, insights, and context associated with retail media plans
  • Identify opportunities to simplify shopper marketing and/or retailer search process
  • Leverage expertise from category management, consumer insights, and retail teams to develop data driven shopper plans
  • Utilize post execution analytics to provide data-led recommendations on future optimizations
  • Elevate the role of data and analytics in driving shopper execution and post campaign evaluation
  • Provide granular account-specific data for input into marketing mix

 

REQUIRED QUALIFICATIONS:

  • BA in Marketing, Economics, Business, or related field
  • 3-5 years of relevant experience with shopper marketing, preferably at an agency or in a CPG related field
  • Basic understanding of digital media, CPG industry, and competitive landscape
  • Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
  • Strong intellectual curiosity and ability to navigate complex / new situations
  • Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
  • Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)

 

PREFERRED QUALIFICATIONS:

  • Master’s degree in quantitative field or MBA
  • Working knowledge of IRI / Nielsen preferred
  • Working knowledge of Retail Media platforms like Instacart Ads, Walmart Ads, AdAdaptive, Aki preferred
  • CPG or Agency background preferred
  • Advanced experience leading multiple projects effectively and diplomatically. 
  • Ability to translate quantitative data into actionable insights through storytelling.

 

#LI-NP2

 

Throughout the selection process, accommodations for applicants with disabilities are available upon request.  Please notify H.R. if required.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.