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Brand Manager


McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry.  Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada.  McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.


The Power of People is one of our five pillars.  It has been the foundation for McCormick's success for decades.  There is something inspiring about working at McCormick.  We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.  Without our employees, our success is not possible.  Our commitment to our customers, our consumers and our employees is unsurpassed. 


McCormick Canada is currently looking to hire a Brand Manager to join our Marketing team. This position can be located at either our London, ON or Mississauga, ON location. This role is responsible for the development and implementation of marketing plans for product segments that support market share, sales volume and profit objectives.


Responsibilities include but are not limited to the following:

  • Accountable for overall P&L, pricing strategy and budget of product group
  • Manage product life-cycle including SKU rationalization, new product business case development, and commercial strategy, go to market strategy and implementation.  Works with global teams and virtual team members to deliver innovation
  • Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement
  • Develop and coordinate consumer activations and creative with internal and external agencies
  • Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners. 
  • Monitors execution of annual plans and makes course correction as needed.
  • Collaborates closely with North American Marketing Excellence team on new products and line extension development, testing, promotions, advertising and public relations
  • Develop and manage the brand A&P budget
  • Work with Demand Planning to project accurate volume forecasting, including long term volume projections


Qualifications Required:

  • University degree in Marketing or Business Management; MBA is preferred
  • Minimum of 5+ years of Marketing experience, preferably in the Consumer Packaged Goods industry
  • Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
  • Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
  • Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
  • In-depth understanding of how own area integrates with cross-functional teams such as Sales.
  • Understanding of the industry sector and competitive landscape
  • Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
  • Financially savvy, with ability to manage cost centers, negotiate services and associated fees


Throughout the selection process, accommodations for applicants with disabilities are available upon request.  Please notify H.R. if required.


United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.