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Product Manager, Branded Food Service

MISSISSAUGA, ON, CA, L5S 1S7

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry.  Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada.  McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

 

The Power of People is one of our five pillars.  It has been the foundation for McCormick's success for decades.  There is something inspiring about working at McCormick.  We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.  Without our employees, our success is not possible.  Our commitment to our customers, our consumers and our employees is unsurpassed. 

 

The Product Manager Branded Food Service (Branded Flavour Solutions/Food Service) will develop, direct and coordinate strategic and tactical marketing activities for multiple North American brands within McCormick’s Food Service Spices, Herbs, Seasonings and condiments portfolio.  Responsible for managing and profitably growing assigned portfolio of products, including: pricing, profitability, promotion, packaging, distribution and innovation. In addition to product management responsibilities, this role will have joint responsibility for the development of both generic and customer specific sales support and training materials and programs to promote the McCormick portfolio of products leveraging customer marketing tools and platforms. This role will work closely with Sales, Commercialization, Culinary, Finance, Product Development, Insights, Digital/Social Media Teams, Supply Chain/Operations and external agencies to execute growth-driving plans.

 

RESPONSIBILITIES

  • Manages product line P&Ls and product life-cycle including product assortment optimization, new product business case development, pricing and promotion strategies (for the overall brand and across channels) and implement product optimization and cost reduction opportunities.
  • Develops Canada and North American portfolio marketing strategies, leveraging key business and market data and operator insights, to define brand roles and positioning within the marketplace.
  • Builds marketing plans to drive portfolio growth. Provides strategic and tactical coordination with internal cross-functional teams including Marketing Excellence (Commercialization, Graphics/Packaging, Digital/Social Media), as well as external partners (including agencies and vendors) to execute marketing plans.
  • Creates brand and portfolio marketing assets for channel and/or customer specific opportunities (i.e. sell sheets, tips and tricks, menu solution and tradeshow materials) as well as training materials and programs for sales and distributors.
  • Working with Sales, develops and supports execution of distributor promotion strategies and programs that leverage their platforms/programs (trade shows, digital etc.) to drive awareness, trial, purchase and growth of McCormick brands, and deliver brand/product training  
  • Works with sales to develop and activate customer marketing programs with strategic customers/national chains to drive trial and purchase i.e. incentive programs, cross merch/cross sell, customer promotions, menu innovation sessions
  • Conducts ad hoc analyses and annual business reviews, including thorough business, competitive and market analyses, leveraging data and information from a wide variety of sources.  Utilizes analysis to identify key business opportunities, establish business priorities and ultimately develop effective business-building plans.
  • Prepares and delivers business presentations to brokers, customers or senior leadership.

 

REQUIRED QUALIFICATIONS

  • Bachelor’s degree in Marketing or Business
  • Minimum of 3 years brand/product management experience (planning, building and running brand business, marketing communication including digital, innovation, finance, promotional activities)
  • Demonstrated relevant skills and results within the foodservice or CPG space, or closely related field
  • Strong analytical skills needed to resolve issues in a variety of complex situations, leveraging in-depth analyses with interpretive thinking to define problems and develop innovative solutions
  • Strong business acumen, including how key drivers impact business, how to deliver against key performance and financial indicators
  • Expertise in syndicated databases and market research, with ability to successfully translate insights into plans and action
  • Strong project management/leadership experience, with the ability to manage multiple projects that have significant impact to company’s profitability and supports annual and long-term goals and objectives
  • Ability to lead internal and external teams to ensure collaboration, alignment and efficient resource management to successfully achieve objectives
  • Strong oral and written communication skills including ability to present and communicate with senior management and customers

 

PREFERRED QUALIFICATIONS

  • MBA
  • Food industry experience
  • Foodservice or CPG experience

 

Throughout the selection process, accommodations for applicants with disabilities are available upon request.  Please notify H.R. if required.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.