ASSOCIATE DIRECTOR , MARKETING

SHANGHAI, SH, CN, 200333

Associate Director, Marketing

  • Identify BFS strategic growth verticals which are in line with BFS GTM capability and expansion plan
  • Under the strategic verticals, building a solid branded portfolio and NPD plan, incl. but not limited to bringing Toyota Platform across core categories to life (e.g. Mayo, Marinade) & Fried Chicken end-to-end solution from marinade, coating and dipping sauce etc.
  • Introduce and elevate new brands (e.g. French’s, Cholula) from food service channel and then halo to retail channel
  • Continuously build food service brand professional image “Innovative and Transformative Flavour Creator” via different approaches, incl. vertical media partnership, exhibition and 2B+2C activation synergy – Burger festival, Spicy festival, BBQ festival

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WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.