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Brand Manager Spain

Date: 07-Sep-2022

Location: Sabadell, B, ES, 08208

Company: McCormick & Company



Position: Brand Manager Spain

Based: Sabadell (Barcelona Area), Spain






Position Overview


Coordinating execution of strategic and tactical plans for McC Spain for Ducros and Vahine portfolio to achieve sales, profit, and share goals. 

Having excellent execution of cluster strategy as main priority, is the contact point/person between marketing department and sales teams to ensure achievement of sales and budget objectives


Key Responsibilities


  • Manages Nielsen data monthly analytics and conclusions to drive daily business execution and planning. Collaborates with local teams to adjust activation and distribution at range and sku level to ensure optimised assortment and plans
  • Manages monthly Nielsen Cockpit delivery on McC brands and preparation of data presentations for business and customers meetings
  • Manages local adaptation of brand activation, communication and promotion plans in line with cluster strategy and budgets. Follow and measures ROI and MS impact.
  • Coordinates innovation/ renovation product initiatives, lunch/ switch/ delisting with cluster Marketing and local sales team
  • Collaborates with cluster marketing team and local sales team to build sales promotions and product communication materials and turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
  • Collaborates with local and cluster finance team to validate, follow and measure the ROI of initiatives and NPDs
  • Shares with Supply and Demand teams all volume initiatives/ Demand review





  • Experience of 4-6 years in brand marketing
  • Strong analytic skills, knowledge of Nielsen tools/methodology, business acumen. 
  • Good knowledge of local trade and key customers.
  • Experience from top level FMCG companies with clear structure and methodologies/ process
  • Full proficiency in writing and speaking English



Interpersonnal skills 


  • Problem solving, team working, autonomy
  • Good team & personal leadership skills
  • Hands-on attitude and quick decision making
  • Excellent communication – top and down -  in multicultural environment
  • Positive energy and drive, capacity to federate and lead cross functional teams w/o hierarchy link
  • Quick learning skills; ability to build and influence business relations,
  • Capacity to work in ambiguity