Marketing Manager

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

Role Summary:

Leads the country marketing agenda for Thailand as the core market, driving brand growth, penetration, equity and conversion across channels. Supports adjacent developing markets through partnership with Commercial Managers, enabling them with toolkits, comms adaptation, activation guidance and innovation launch readiness.Owns consumer marketing campaigns, brand positioning, media and A&P effectiveness, ensuring strong conversion from awareness to trial to repeat. Coaches and develops a direct report, building future marketing capability through ongoing feedback, stretch assignments and skill development.

Key Responsibilities: 

• Lead the full marketing agenda for Thailand (biggest market), delivering brand growth, penetration and relevance through strong ATL/BTL/digital campaigns. Support adjacent markets (e.g. Vietnam & Cambodia) via Commercial Managers by providing regional toolkits, adapting comms where needed and aligning on activation plans
• Drive execution excellence in market through close collaboration with Trade Marketing & Commercial teams; ensure visibility & conversion at POS. Develop tailored growth initiatives that drive visibility, trial, and conversion across Modern Trade, General Trade, E-commerce, and Food Service.
• Ensure in-market success of core growth sustaining initiatives and innovation launches, maintaining a healthy mix contribution and scale-up readiness
• Drive Marketing Efficiency and ROI: Improve marketing process effectiveness by optimizing A&P spend, establishing clear KPIs for awareness, trial, and conversion, and tracking campaign ROI. Provide marketing inputs into IBP to support demand-driven planning and improve forecast accuracy.
• Enable Market Expansion and Category Growth – Identify white-space opportunities, emerging trends, and category adjacencies across developing SEA markets. Partner with Sales/Commercial and Consumer Insights to translate these opportunities into clear growth strategies and execution roadmaps.
• Build Capability and Collaboration – Strengthen marketing capability and collaboration across cross-functional and distributor teams. Build a culture of creativity, accountability, and operational excellence to ensure consistent and high-quality execution. Manage, coach and grow one direct report, building capability, autonomy and leadership skills

Desired Candidate Profile: 

• Bachelor’s Degree in Marketing, Business Administration, or related field. Master’s Degree preferred.
• Minimum 7 years of marketing experience in FMCG or consumer goods, with proven success in brand management, innovation launch management, and multi-channel campaign execution.
• Exposure to multi-market environments preferred
• Thai-speaking preferred

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.If you wish to be considered for this position, please discuss your interest with your immediate manager, and then apply online via MySuccess under the Careers section