Senior Manager Commercial Strategy Planning & Distributor Enablement

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Senior Manager Commercial Strategy Planning and Distributor Enablement immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

What We Bring To The Table:E

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

Role summary

The Senior Manager Commercial Strategy Planning & Distributor Enablement will own the strategy planning “engine” for a distributor-led international business. This role connects regional category/brand teams, consumer insights, and commercial leaders to define where to play and how to win, then translates strategy into scalable distributor-ready materials. The role also leads the Distributor Portal as the central system for commercial content, ensuring consistent, high-quality information sharing with internal teams and external distributor partners worldwide.

Key responsibilities

1) Category strategy & training (internal + distributor-ready)

• Lead the development of category training and strategy materials in collaboration with regional units and Category/Brand Managers.
• Reuse and adapt existing content (global/regional) and create new modules where gaps exist.
• Convert strategy into clear, distributor-ready tools: category playbooks, selling stories, fact sheets, product guides, activation examples, and training decks.
• Maintain a structured training calendar and ensure materials are updated, approved, and easy to deploy across markets.

2) “Where to play” and whitespace opportunity planning

• Lead category where-to-play work with regional input: market opportunities, channel priorities, shopper/consumer needs, and competitive whitespace.
• Partner with Consumer Insights and regional commercial teams to size opportunities, define hypotheses, and build simple business cases.
• Translate insights into prioritized initiatives and roadmaps that distributors and commercial teams can execute locally.

3) Distributor portal management (content + governance + adoption)

• Own Distributor portal development, structure, and administration as the primary communication and enablement platform.
• Define information architecture, content standards, tagging, version control, access/permissions, and publishing cadence.
• Coordinate content contributions from Category, Marketing, Sales, Finance, and Supply Chain to ensure completeness and consistency.
• Drive adoption: onboarding, usage guidelines, feedback loops, and continuous improvements to usability and relevance.

4) External communication governance for commercial content

• Define and enforce what information is approved for external sharing with distributors and their customers (retailers, wholesalers, brokers).
• Establish workflows for content review/approval (Commercial + Legal/Compliance as needed) and maintain a single source of truth.
• Ensure consistent messaging, claims discipline, and standardized templates across countries and distributor partners.

Key deliverables

• Distributor-ready Category Strategy & Training Toolkit (core modules + templates).
• Annual category “where to play” opportunity maps and prioritized initiative roadmaps.
• Live Distributor Portal with clear taxonomy, governance, and adoption plan.
• External commercial content standards: templates, approval workflow, and publishing cadence.

Success measures (KPIs)

• Delivery of prioritized “where to play” initiatives (on-time milestones, roadmap execution).
• Portal adoption: active users, content usage/downloads, time-to-find content, satisfaction score.
• Training deployment: completion rates, coverage across markets, quality/feedback scores.
• Speed and consistency of content publication (cycle time, % content current/updated).
• Stakeholder satisfaction (regional commercial/category teams and distributor leadership).

Qualifications

• Undergraduate (BA/BS) degree.
• 8–12+ years in Commercial Strategy, Sales, Commercial Excellence/PMO, Category Management, Marketing or Consumer Insights.
• Expert understanding of the CPG or FMCG industry sector.
• Strong facilitation skills; able to lead cross-regional planning and align diverse stakeholders.
• Proven experience translating insights and strategy into practical field tools and training materials.
• Experience managing a content platform/portal (or similar knowledge system) with governance and adoption focus.
• Clear, assertive communicator with strong collaboration and “ways of working” improvement mindset.
• Analytical and structured; comfortable building simple business cases and prioritization frameworks.
• Travel 15 - 25% internationally.

#LI-SM1

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

Base Salary:  $121,900 - $219,410

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

- Comprehensive health plans covering medical, vision, dental, life and disability benefits

- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support

- Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.