Social Media Specialist

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire an Social Media Specialist immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

POSITION OVERVIEW

The Social Media Specialist is responsible for Organic Social Content Planning, Scheduling, Publishing and Reporting. They actively drive 1:1 relationships with consumers for multiple brands via community management, engagement, gifting, and other tactics. This role reports to a Social Media Content Manager and works collaboratively with a copywriter.

RESPONSIBILITIES

• Create and finalize monthly editorial social calendars for all designated brands across multiple regions (primarily US, CA)
• Concept and create static content
• Concept, film, and edit short form video content, such as TikToks and Reels
• Familiarity with social media content tools like Hootsuite and Canva
• Schedule/Publish all social posts for varied platforms - primarily Facebook, Instagram, TikTok, X, Pinterest and Threads – ensuring all posts meet individual channel best practices
• Proactively mine social channels for trending conversations, notable mentions, pop-culture moments, and consumer engagement opportunities
• Engage with social community, responding in the brand’s tone of voice
• Manage shipments of surprise & delight gifts, social ambassador programs, and 3rd party mailing resources
• Have a genuine passion for social media as a marketing and consumer engagement tool, staying alert of industry and content trends

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Social Media, Digital Media, Marketing, or Communications field
• 2-3 years relevant work experience (social media, digital media, marketing/communications) or related internships.
• Detail-oriented, deadline driven, and able to handle a high-volume workload
• Creative - ability to bring new ideas to the table
• Experience with creating short form videos (Tik Tok, Instagram)
• Strong knowledge of native social insights tools (Facebook, Instagram, X, TikTok, Pinterest, etc.) and ability to adapt easily with platform changes. - Willingness to react and respond in a timely manner
• Strong awareness of industry trends and evolving platform innovations

PREFERRED QUALIFICATIONS

• Experience using Hootsuite or Sprinklr
• Experience working with multiple brands with unique styles and tones of voice
• Experience in CPG food industry
• Experience in Social Media
• Experience with Canva

#LI-SM1

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. 

Base Salary:  $63,250 - $110,680

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

- Comprehensive health plans covering medical, vision, dental, life and disability benefits

- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support

- Retirement and investment programs including 401(k) and profit-sharing plans

Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying.

First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity.

McCormick may recruit external candidates concurrently in order to expedite the recruitment process. Qualified internal candidates submitting bids within the first ten (10) days of the job being posted will be considered before external candidates. Internal bids received after the tenth (10th) day will be considered along with external candidates. It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.