SENIOR MARKETING MANAGER (HYBRID)
MISSISSAUGA, ON, CA, L5S 1S7
McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.
The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.
McCormick Canada is seeking a Senior Marketing Manager to join the Marketing Team. This role is part of McCormick’s Canadian Consumer Division and is based at the Drew Road office in Mississauga, ON. The position reports to the VP of Sales and Marketing for Canada.
POSITION OVERVIEW
This role is responsible for the direction, development, and execution of strategic plans to achieve our goals and objectives. It holds responsibility for alternate channel delivery of annual volume and profitability targets, a 3-year customer playbook/strategy in core categories, omnichannel, merchandising, new products, and pricing recommendations. The role leads direct reports and cross-functional teams through annual planning, business reviews, and the in-market execution of channel marketing plans. It represents alternate channel needs in established stage gate process and contributes insights for pan-channel initiatives. This position collaborates closely with Sales and Global Insights to integrate category, shopper, and product insights across the base business, innovation, and buyer reviews. It also leads process improvements as needed to meet customer timelines, internal development requirements, and product selling strategies. Additionally, it leads and coaches the team through Integrated Business Planning process. This position is responsible for the following alternate channels: Food-Away-From Home, e-Commerce, Club, Dollar. As a member of the Canadian Marketing Leadership Team, the Senior Marketing Manager plays a key role in shaping broader success against our goals and fostering a high-performance, collaborative culture.
The ideal candidate is a strategic thinker with a growth and analytical mindset, a proven track record of delivering results through strong leadership, and the ability to navigate challenges and influence others. Strong people leadership skills are critical, as this role requires developing and fostering a high-performing team environment within an inclusive and empowering culture.
RESPONSIBILITIES
• Manages channel annual budgets and financial targets to deliver growth in these strategic channels for the Consumer Division.
• Develops comprehensive annual and 3yr marketing plans and presents to divisional leadership; and develop and lead transformation business change initiatives.
• Lead, develop, and engage direct and dotted line reports to be successful in McCormick, fostering a high-performance and growth-driven culture.
• Leads the Integrated Business Planning process and supports with sales planning for the Channels team.
• Inspires and leads to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & Marketing Excellence partners.
• Achieves and demonstrates a deep understanding and knowledge of our key strategic customers in Alternate Channels. This knowledge should enable thought leadership and strategy setting that is fully in line with the mandatory needs and strategic direction of each customer.
• Diversifies Alt Channel portfolio through consumer insights, competitive and market analysis and deep understanding of emerging trends.
• Demonstrates operational expertise and understanding of MKC ways of working and processes to effectively drive and lead change and optimization that builds capability to win.
• Champions key strategic and tactical initiatives in product quality improvements, new products and line extension development, testing, cost reduction, promotions, and in-market performance of such items.
• Recommends promotional and pricing (Price/Pack Architecture, price slope) to leadership and internal governance processes, with thinking on cross channel impact and contingency plans.
EDUCATION
University Bachelor's degree in Marketing, Business or related discipline. MBA is preferred.
EXPERIENCE
• Minimum of 5 years’ experience of demonstrated success in building 3 Year vision grounded in consumer and shopper insights and delivering annual sales and profitability targets
• Management and development of direct reports and team
• Strong leadership, strategic thinking, communication, and teamwork skills.
• Strong analytical, and project leadership experience with ability to manage multiple projects.
• Expertise in syndicated databases, market research, business & brand planning, advertising, finance, promotional activities, and consumer communications.
INTERPERSONAL SKILLS
• Strong leadership, with a proven track record of driving action, delivering results, and developing high-performing, inclusive teams
• Innovative Mindset with the ability to think strategically, challenge the status quo, and foster diverse perspectives
• Ability to build and nurture strong teams and effective cross-functional relationships while fostering a collaborative culture
• Excellent written, verbal, and presentation skills with the ability to communication complex ideas clearly and persuasively
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Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.