TRADE MARKETING MANAGER (HYBRID)

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry.  Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada.  McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

The Power of People is one of our five pillars.  It has been the foundation for McCormick's success for decades.  There is something inspiring about working at McCormick.  We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.  Without our employees, our success is not possible.  Our commitment to our customers, our consumers and our employees is unsurpassed. 

McCormick Canada is currently looking to hire a Trade Marketing Manager to join our Sales Enablement Team. This hybrid position will be based out of our Mississauga, Ontario office. Reporting to the Director of Trade Marketing, Category Management & Sales Operations, the Trade Marketing Manager is the strategic, cross-functional lead and primary link between Sales and Marketing. This role will work closely with Sales and Marketing, leveraging brand strategies to develop and launch customer-relevant plans and programs, to maximize volume, market share and profit growth. This role provides critical leadership across annual account planning, translating strategic direction from marketing plans into specific sales strategies, and customer-facing materials to enable successful sell in by Sales. In addition, this role collaborates with Revenue Management and Sales to provide strategic guidance on development and execution of trade promotions that support and drive national business objectives. A successful candidate must be able to demonstrate both big-picture thinking, and attention to detail, leveraging prior experience and retailer knowledge to deliver executable, detailed strategies. An entrepreneurial mindset and ownership attitude are critical to achieving results.  

Responsibilities include but are not limited to the following:

• Develop and lead the National Account Planning process, providing support to Sales to ensure McCormick annual goals and key strategies are incorporated into account plans
• Formalize Sales Key Initiatives with goals for the fiscal year along with providing leadership over performance tracking
• Translate and manage strategic direction from Marketing plans (annual and ad hoc) into specific strategies for Sales along with National head office sell-in presentations (including for innovation)
• Develop tools for the Sales team including Account Planning materials, sell sheets, and national trade-facing launch decks to drive buy-in of priority customer programs. 
• With support from cross-functional partners, create promotional guidelines and analyze 4Ps to deliver Sales Performance Goals [i.e. Set Sales Guidelines: Pricing Strategy, Promotional Plans, SKU priorities] Drive execution of 4P fundamentals across all McCormick categories.
• Develop and coordinate all Sales and Customer initiatives related to new product introductions and in-store programs
• Attend customer meetings with sales team to present customized customer programs as needed
• Act as the “voice of sales” through monthly IBP forecasting processes, providing Sales/Customer context that are impacting monthly Sales forecasts

Qualifications:

• Bachelor’s degree is required with an emphasis on Business, Marketing or Finance is preferred
• Minimum 7-10 years of branded CPG industry experience in Sales (Account Management), Category or Customer Insights
• Strong cross functional experience and expertise including marketing/strategy, consumer/shopper insights, trade fundamentals, sales drivers and category management.
• Strong analytical skills and understanding of trade spend drivers and measurements
• Must have experience analyzing POS data, specifically Nielsen
• Be proficient in all Microsoft Office applications, especially Excel and PowerPoint
• Ability to build and maintain relationships with cross functional partners (Sales, Marketing, Category Management, Finance, McCormick North American partners)
• Ability to translate numbers into strong customer stories and relevant insights
• Excellent written, verbal communication and presentation skills

#LI-NP2 

In the spirit of pay transparency, we are excited to share the base salary range for this position is $112,030-$162,030. Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick Canada are eligible for our extensive Total Rewards programs that include:

• • Comprehensive health plans covering medical, vision, dental, life and disability benefits
  • Family-friendly benefits such as maternity leave top-up and Employee Assistance Program
  • Retirement and investment programs including a matching DC pension plan, group RRSP, and Employee Stock Purchase Plan

This posting is for a existing position within McCormick.

Please note that McCormick does not use artificial intelligence (AI) tools in the recruitment process.

Throughout the selection process, accommodations for applicants with disabilities are available upon request.  Please notify H.R. if required.